It's in the Bag
It’s in the Bag
Go Dash Dot
Multiuse (and stylish) bags for the gym
and everywhere else / $88-218
Hannah Fastov, BA ’12, had tried everything
to keep from carrying an armful of bags to
accommodate her gym-work-post-work events
schedule: lululemon duffels, designer totes, even
regular handbags with plastic grocery bags to
hold her shoes.
“I just couldn’t find a bag that could fit all of
my stuff and keep it organized—and one that
was cute and fashionable,” she says.
Fastov started casually asking other ladies
in the gym locker room what kind of bags they
were carrying, figuring other urban women must
be having the same issue. The response was
unanimous: All of them told her they hated
their current bag, but had a ton of ideas
about what would make the “perfect one.”
“I started writing all of these ideas
down, and ended up making a survey
to put on Facebook,” Fastov says.
More than 100 women answered her
questions about what they’d want in
a bag, and about their behaviors and
But even though Fastov had
been working in fashion—in product
development for Brooks Brothers
and, later, Rag & Bone—she wasn’t
sure where to go from there.
“I really saw a hole in the
market, but I didn’t necessarily
want to just make a gym
bag,” Fastov says.
She launched Go Dash
Dot (a play on “go” in
morse code, a language
Fastov says has the same
translatable quality as her
products) in 2016 with the
Infinity Bag, a carry-all
that incorporates much
of the original lockerroom
feedback. It features
compartments for shoes
and laptops, a machinewashable
an extra strap for crossbody
wear, and pouches that snap
to the side of the bag, rather than
disappear to the bottom. Plus, it’s stylish.
“Everybody uses the bag for different
things, which is what makes it very versatile.
They’re great for travel, they’re great for new
moms, great for students,” Fastov says. “That’s
been the key to our success—it’s not just
another tote bag. It’s something different and